Chiropractic Marketing What Could Have Been Syndrome

Released on = December 9, 2005, 2:25 pm

Press Release Author = Dr.Dusan Djukich DC

Industry = Healthcare

Press Release Summary = Unfortunately, many doctors believe that a large, thriving
practice is incompatible with a satisfying personal and family life. They think that
working around the clock is how a practice is built-at the expense of happiness and
family. The truth is, the same principles and actions necessary to build a
successful practice are also necessary to create a happy successful individual or
family.

Press Release Body = To make a successful life, the plan must be larger than, \"work
24 hours a day on the practice regardless of the cost.\" In truth, most practices,
families and lives don\'t fail from overwork. They fail from overindulgence in
low-priority activity. Just last week, a frustrated C.A. called our office to report
that her doctor regularly reads airplane and boating magazines when he should be on
the phone contacting possible network affiliates to assist him in expanding his
practice. A doctor with priorities out of line to that extent will go home and watch
television or read the newspaper or nap to \"unwind\" instead of doing things with his
or her family. In this way, life becomes a dull, pointless existence rather than an
interesting game to play. The doctor, idling away valuable time, and recoils at the
idea of building a large thriving practice because he or she \"wouldn\'t have any time
for myself or my family.\" It\'s true that building such a practice takes time, but
in many cases, the time problem is just an excuse to avoid making difficult
decisions. Doctors can fall into a number of traps that stand in their way of
creating a successful practice and good home life. How do they do this?
By...
- Using fear and discomfort as excuses to explain why their lives aren\'t working. Or
getting \"clever\" by saying they are happy with their lives just the way they are. In
other words, they lie to themselves.
- Never clearly defining what they want. How many patients visits they want per
week, month or year. How much income for the week, month or year.
- Simply not starting. They hear some great ideas and they think and think and think
about them, yet never act.
- Hiring semi-competent staff-so they won\'t have to pay them a lot-and then
expecting them to do a competent job.
- Neglecting to maintain proper body chemistry (low blood sugar leads to a
stressed-out doctor).
- Tending to invalidate doctors who are more successful than they are, rather than
seeking them out to learn their successful actions.
- Using the \"thinking about it,\" line as an excuse for not taking the necessary
actions (paying the price) to build a successful practice.www.NewPatientsOnline.com
- Failing to devise a realistic plan.
- Not following through on a realistic plan when they DO devise one. (Joke about
broken New Year\'s resolutions if you want-they\'re a measure of a person\'s ability to
make things happen.)
- Never making their goal an absolute must. It\'s something that would be \"nice to
do\" on some far-off day that never comes.
- Listening to experts and giving those experts the responsibility to make their
practice work. Never taking full responsibility themselves.
- Giving up too easily when they face major practice challenges.
- Failing to conduct their lives like a business where they must have a profit at
the end of each year.
- Allowing the pessimism of others to affect their approach to life. Overestimating
what can be done in a day and underestimating what they can do in a week.
- Using yesterday\'s practice management strategies in today\'s marketplace.
- Believing it would be more painful to confront and handle today\'s practice
challenges than to live a frustrating, hollow \"what could have been\"
life.www.NewPatientsOnline.com

None of this is particularly startling. You probably know most of it already. But,
if some of it sounds like you-limping along, tangled up by doubts and wishes, with
vague goals, avoiding tough decisions, waiting for someone else to do something,
trying to make it all seem fine-then you\'ve got challenges that are larger than just
trying to build a practice. There are a lot of doctors out there in a similar
situation. Yet, although knowing you\'ve got company might make you more comfortable
with a half-done life, it certainly won\'t help change things. If that\'s the club you
want to belong to, just avoid tough decisions and pay attention to \"feelings\" and
\"thoughts.\" Sometimes a whole lifetime will pass by with potential unrealized, and
nothing accomplished. Nobody\'s perfect, but there are individuals in any society or
profession who do make the tough decisions, who step out of their comfortable ruts
and build themselves a life. Make your choice to join them. That way, you won\'t have
ca
use to look back with regret on \"what could have been.\"

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Visit http://NewPatientsOnline.com

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Web Site = http://NewPatientsOnline.com

Contact Details = Dr.Dusan Djukich DC

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